COURSE OVERVIEW
Digital marketing has become of the dominant approaches to marketing in the past decade and it has become even more vital due to the social and economic situation the Covid-19 has brought to the world. Covid-19 has forced world to adopt a new normal in both social and business life. The program aims to equip our internal advisors with digital marketing knowledge so they can train our bank clients to strive and thrive through the new business order. This Digital Marketing Online Program will highlight on the practical aspects of the internet and E-commerce business practices. The program highlights a hands-on approach model with the end-in-mind to create a new working business model as an affirmative action towards the new business normal.
HOW WILL YOU BENEFIT:
At the end of this course, participants should be able to:
- To understand what is digital marketing, it’s importance and methods
- To understand the characteristic of each Digital Marketing Channels
- To be able to deploy the right digital platform for effective digital marketing
- To measure digital marketing metrics for performance such as engagement index
- To be able to measure the effectiveness and ROI of digital marketing
KEY CONTENTS:
Module 1 – Introduction, Overview and Digital Marketing Industry
- What is Digital Marketing? How has it evolved?
- How digital marketing create value in modern business?
- Digital Markets and Customer Statistics
- Digital Organization – Key Components
- (Module Activity)
Module 2 – Digital Marketing Models, Processes and Strategies
- SOSTAC Online Strategizing Process
- Mapping the Digital Marketplace
- Linking marketing objectives to digital marketing scorecard
- The Framework for Effective Digital Strategies for the new normal world
- (Module Activity)
Module 3 – Principles of Digital Marketing
- 7Ps of Digital Marketing
- Pricing in the Digital World
- Branding digitally – What are processes and strategies?
- Digital Market Segmentation
- The 5 keys to a magnetic digital content
- (Module Activity)
Module 4 – Digital Marketing Channels and Channel Strategies
- Digital Marketing Ecosystem
- Mobile as a Digital Channel – Processes and Strategies
- Email as a Digital Channel – Processes and Strategies
- Digital Advertising – Processes and Strategies
- Social Media as a Digital Channel – Processes and Strategies
- Blogging as a Digital Channel – Processes and Strategies
- SEO as a Digital Channel – Processes and Strategies
- (Module Activity)
Module 5 – Linking Digital Marketing to Analog Marketing
- Complementing the Gaps in each channel
- How to mix digital with analog and analog with digital?
- Strengths and weaknesses of two approaches individually and integrated
- (Module Activity)
Module 6 – Measuring Performance of Digital Marketing (Tracking the ROI)
- Digital marketing measurement process
- Measurements and classifications of metrics
- The Pyramid of Metrics
- The 7 Key Performance Index for Digital Marketing
- Mapping Digital Marketing Performance
- Digital Marketing ROI Framework
- (Module Activity)
METHODOLOGY
This program will be delivered virtually/face to face via interactive presentation, practical hands-on activities, role-play and group & individual presentation.
ENROLLMENT & ENQUIRY |
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